Franchising, Legal Clarity, and Strategic Connections: Highlights from Scale Up Mastery Professional Network – July 2025

On 31 July 2025, Scale Up Mastery hosted another impactful Professional Network session — bringing together business owners, franchisors, and operators to exchange ideas, experiences, and growth strategies. Held at Malts, Marina Square, the session provided a space for meaningful discussions around franchising, legal frameworks, and business expansion, featuring insights from seasoned operators and legal professionals.

Franchising in Singapore: The Possibilities Ahead

The event began with Hsien Naidu, Principal Consultant at Astreem, sharing timely insights into the state of franchising in Singapore. From shifting market dynamics to strategic brand positioning, she highlighted how franchising remains a powerful model for growth when backed by systems and intention.   

To deepen the perspective, Kevin Ong, founder of Chewy Junior, shared candid lessons from his journey as a franchisor. He spoke openly about the realities of running a franchise network in a competitive F&B landscape, including how he prioritizes operational simplicity, maintains brand consistency, and ensures that franchisees remain financially healthy.

Franchise Mastermind @FLAsia 2025

One of the key highlights of the session was the introduction of Franchise Mastermind at FLAsia 2025, an interactive game-based session designed to help franchisors gain exposure without the high cost and commitment of a full exhibition booth. Through this dynamic format, selected brands are introduced to pre-qualified franchise seekers in a structured yet engaging environment that encourages real conversations and connections. In last year's event, several brands attracted strong interest from serious prospects. For franchisors looking to test market response or connect with potential partners in a more targeted and engaging way, Franchise Mastermind offers an effective, low-barrier entry point. Join the Franchise Mastermind session at FLAsia this year!

Legal Protections for Franchisors

Recognizing the rise in disputes between franchisors and their partners, the session featured a legal segment led by Wun Wen-Na, Director at I.N.C Law LLC. She discussed common friction points in franchise relationships and what franchisors should consider from a legal perspective to safeguard their operations. Her session highlighted how issues often stem from unclear expectations, poorly defined obligations, and weak contract enforcement. With the right legal awareness, franchisors can reduce risk and build stronger, more resilient partnerships.

Looking Ahead

From legal insights to franchising opportunities, what made this session memorable was the quality of connection. Real conversations led to real opportunities. The next Scale Up Mastery session this August will explore how to elevate customer experience and use data-driven tools to grow more effectively. These sessions are especially valuable for franchisors and multi-outlet business owners seeking actionable insights, strategic exposure, and meaningful partnerships. Curious to see what’s next? Join us and experience it for yourself!