Deric Yeo

Deric Yeo plays a key role in increasing brand awareness, market share, and customer loyalty while ensuring alignment with the company’s overall strategy. Deric is also responsible for Halal compliance and developing the people, menu, and business operations. As Secretary General of the Malaysia Franchise Association (2022-2024), he contributes to the regional franchise industry and chairs the Franchise Malaysia Exhibition (FIM). His international experience spans franchise brand development across Southeast Asia, South Asia, East Asia, and the Middle East.